How It Works? Plans & Pricing Our Distributions Newsroom Info Hub Sign Up Sign In Contact Sales
Sign Up Login

21 Do’s and Don’ts of Writing a Press Release

A simple do’s and don’ts checklist. Use this before writing, when you’re writing and after you’ve written your press release.


  • Follow a press release template.
  • Keep it clear and concise (between 500-800 words).
  • Provide as much contact details per release.
  • Have a summary that describes the main gist of your news.
  • Write a factual, relevant, newsworthy, exciting story.
  • Find a good angle, differentiate yourself from the others.
  • Write an appealing headline.
  • Try and leave readers wanting to find out more.
  • Include a link to your main site and your press release page.
  • Double-check press release before submission.
  • Cite and credit sources.


  • Don’t include company history.
  • Don’t continuously submit the same or slightly modified press release.
  • Don’t send out multiple press release at the same time.
  • Don’t put in the unavailable contact names of people.
  • Don’t send out a release without it being reviewed and approved by appropriate staff.
  • Don’t send out a release about something unimportant.
  • Don’t send out an outdated news release.
  • Don’t use hyped-up promotional language with too many adjectives.
  • Don’t repeat information.
  • Don’t ask questions, you’re supposed to give answers.

*Want to learn how to write awesome press release headlines? Click on the link to learn how!

Subscribe and Receive exclusive insider tips and tricks on Press Release.

Follow Us

Copyright © 2012 - 2022 MarketersMEDIA – Press Release Distribution Services – News Release Distribution Services. All Rights Reserved.

Powered by Semantics BigData Analytics (SBDA).