Depending on timeliness and subject matter, stories submitted through news assignments are generally reviewed in a 24-hour timeframe and usually much sooner.
In order to get a higher chance of being included in Reuters, the below guidelines should be a good place to start, even though they don’t encompass the depth and breadth of news-writing requirements.
Always keep these general guidelines in mind:
Many people tend to copy and paste information from the Internet. Reuters does not like people regurgitating what others have written. Even Google frowns upon duplicate content. Always try to write a press release from an original angle, structure, and voice – from a variety of sources. Reuters is especially fond of primary sources (i.e., non-media sources) when they’re readily available.
Ask yourself if this is something that happens exclusively now. This means it should only happen once – it doesn’t make sense how your website keeps launching every 2 weeks. Focus on the timeliest developments in a story – not just the subject matter. Always look inside the story at the newest developments.
Details mostly accomplish two things: providing succinct, important information and paint a vivid and colorful picture for readers. Not you only are you interesting, you have to be credible. Facts, figures, and quotes support assertions. Don’t overload your submission with gratuitous facts, but don’t skimp on the necessary and important details either.
Tell readers where you’re getting your information. Most of the time, you need to explicitly indicate the source of your information by name. Good sources include government websites, medical reports, legislative journals but even if you can’t get a hold of these, large well-known companies are good too. Just be sure not to use your own company as a source as this leaves people wondering how credible the press release really is.
Reuters doesn’t allow ranting, cheerleading, misleading, name-call, flaming or otherwise unfair content on their news. Very simply, don’t over-promote yourself, and don’t demote others. Press releases should be grounded in facts, clearly attributed and, above all, thoughtful.
Please refer to our press release guidelines for a more exhaustive list of what to avoid.
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